Sudarshan Raman
Reach out to us and let’s start the conversation.
Sudarshan Raman is a respected commercial strategist whose three-decade career has been dedicated to elevating the standards of Sales, Trade Marketing, and FMCG Management across international markets. Known for his disciplined commercial thinking, organisational clarity, and field-ready operating models, he has become one of the leading voices shaping Trade Marketing excellence across the Middle East, Africa, and CEE.
Founder
- GLOBAL EXPERIENCE
Professional Pedigree
Sudarshan possesses a rare, end-to-end understanding of how FMCG organisations operate, having served across global giants.
Inconsistent, Reactive execution
Disciplined, repeatable commercial systems that sustain growth
- STRATEGIC CONSULTING
The Transformation Expert
As a consultant and capability architect, Sudarshan guides major FMCG manufacturers and distributors through commercial business transformation, strengthening structures, roles, and process clarity.
- CAPABILITY BUILDING
Educator & Mentor: OliiR Academy
Sudarshan is deeply committed to capability development. Through OliiR Academy, he brings together three decades of global experience to redefine how FMCG capability is built. His approach ensures professionals know what to do, why to do it, and how to execute it consistently.
LMS
Self-paced FMCG video courses.
Designed for professionals to learn conveniently, anytime, and anywhere.
- 500+ short, structured video lessons across key FMCG topics.
- Self-paced modules with quizzes and chapter-level certifications.
- Accessible 24/7 — pause, resume, and track your progress with ease.
Mini MBA
Self-paced FMCG video courses.
The Flagship Mini-MBA in Trade Marketing Designed for team mastery across
- Category Logic
- Channel Dynamics
- Shopper Understanding
- Investment Discipline
- In-Market Execution
- INDUSTRY IMPACT
Leading the Conversation
Global Trade Marketing & Retail Association (GTMRA)
Self-paced FMCG video courses.
Designed for professionals to learn conveniently, anytime, and anywhere.
- 500+ short, structured video lessons across key FMCG topics.
- Self-paced modules with quizzes and chapter-level certifications.
- Accessible 24/7 — pause, resume, and track your progress with ease.
Trade Marketing Fundamentals
Book By Sudarshan Raman
Whether new to trade marketing or looking to solidify your foundation, Trade Marketing Fundamentals is essential to building a successful TM approach.
- Build assessments
- Collaborate with channels
- Adopt and frame TM
- Hire for excellence