Books by OliiR Academy
From experience to execution in modern trade
At OliiR Academy, we believe knowledge must be shared, not hidden. Our books bring together decades of FMCG sales, trade marketing, and business transformation experience into structured guides. Each title is designed for professionals seeking practical tools, frameworks, and insights to enhance their performance in the trade.
- Featured Book
Trade Marketing Fundamentals
- Move from execution to strategy
- A practical guide to trade marketing, covering shopper insights, retail execution, promotion ROI, and in-store visibility.
- Built for FMCG sales teams, marketing managers, and distributors.
- Available globally on Amazon.
Upcoming Titles
Trade Marketing Engagement
- Focus: How trade marketing engages with sales teams, retailers, and shoppers.
- Covers collaboration, joint planning, and capability-building frameworks.
- Designed to strengthen partnerships and create sustainable growth.
Trade Marketing Execution
- Focus: Advanced frameworks, planning tools, and execution models.
- Covers portfolio strategy, investment allocation, and category leadership.
- Built for senior leaders driving long-term competitiveness in FMCG.
About the Author
Sudarshan Raman has worked across the Middle East, Africa, CEE, and South Asia with global brands including Procter & Gamble, Bayer, 3M, BiC, Rothmans, BAT, and AEG Power Tools. His expertise spans sales, trade marketing, category management, and business transformation. Through OliiR Academy, he translates this experience into books, tools, and training programs designed to elevate FMCG capability worldwide.
